A friend of mine was working towards her degree in marketing at Palm Beach Atlantic University. Her brief was based on a real non-profit in Florida that would potentially need branding and design services

The intent was to clearly define the breed the non-profit focused on, which was Huskies, and the state, which was Florida. It was fun to try and capture the very distinct face of a husky in a format that would work at scale in multiple uses and user interfaces.